Expansion of a company to a foreign country is believed to be a pretty demanding task. It is so, because it requires from us to have diverse aspects included at the same time. First of all, we should have everything appropriately planned so that we would be able to avoid mistakes and difficulties. Furthermore, we are recommended to also not forget that in terms of the above mentioned option there is a requirement to have everything divided into phases so that we would avoid mistakes such as inter alia entering Russian market with our commodities without acquiring GOST certification for them.
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Expansion of a company to a foreign country is believed to be a pretty demanding task. It is so, because it requires from us to have diverse aspects included at the same time. First of all, we should have everything appropriately planned so that we would be able to avoid mistakes and difficulties. Furthermore, we are recommended to also not forget that in terms of the above mentioned option there is a requirement to have everything divided into phases so that we would avoid mistakes such as inter alia entering Russian market with our commodities without acquiring GOST certification for them.
We might recognize it on the example of McDonalds’ restaurants that are improvingly often closed owing to economical sanctions imposed by US government on Russian side. This country leads an independent policy and supports rebellions in eastern part of Ukraine, not caring even a little about the sanctions analyzed by the global community.
Nonetheless, if we still would like to open our own brand in the above analyzed country, we should remember that it is likely to be very demanding without gathering GOST certification. The reason why GOST Russia is such important is that this certificate is respected among broad range of miscellaneous customers (gost certificate (more informations)).
What is more, its importance is related to the fact of loyalty of Russian customers, who in general prefer their local products, no matter of their standard and price. Nonetheless, product from abroad that would have acquired GOST certification is significantly more likely to make a huge career on this market that is nowadays believed to have great growth potential and be a little bit dangerous as well thanks to the political reasons.
In the light of the points mentioned above, we need to remember that there is a substantially increasing probability that planning effectively our expansion on Russian market and including various solutions like GOST Russia would be a reasonable step towards achieving our goal, which would be to make proper sales records and capture high market share.
